Top mobile ad formats for display advertising campaigns in mobile apps


Mobile ads are important for advertisers because app publishers focus heavily on their app monetization techniques. However, knowing the right ad format that suits the particular ad or communicates well with the audience is a must.

In this article, we’ve listed some of the top mobile ad formats for display advertising campaigns commonly adopted by app publishers.

1. Video Ads:

Today, Vlogs are becoming exceptionally popular. It’s the ultimate way to connect with the mass audience. Keeping this platform in mind, app publishers have opted to display video advertisements in their apps.

The reach of video ads on mobile apps is much higher than ads shown on TV or seen on laptops, even though they have a very high engagement rate. This makes in-app video ads suitable for app owners to display on their platforms.

Typically, a video ad lasts 15-30 seconds when the user taps on it. Attractive, they can engage more users than any other format. A good example of the same is Instagram or Tiktok.

2. Banner ads:

Banner ads are one of the most popular types of mobile ad formats today. Moreover, it is very simple and effective. What makes them a popular choice is that they can be easily produced and deployed. Admittedly, the success rate of mobile app banner-sized ads relies on brand recognition.

Big brands can benefit from these ads because they don’t need to insert more information due to market goodwill.

On the other hand, emerging businesses can take advantage of Android app banner-sized ads by infusing short and clear content that explains their purpose to users. This type of content will save users time and help them quickly understand the purpose.

3. Native Ads:

Native advertisements is a process that involves the optimal use of paid advertisements that match the attractiveness and functional outlook of the media platform. They are the way to send a company’s marketing message to its target audience in the most non-intrusive way. It can be designed in different shapes and sizes.

The best thing about this ad format is that it syndicates marketing messages with user-focused content. App publishers have identified it as the best of all mobile ad formats. The reason is that native advertising influences the frame and meaning of the content where it appears.

This form of advertising makes more sense to users and makes them react favorably. Thus, you can opt for a native advertising platform to engage your target audience.

4. Interstitial Ads:

As full-screen ads, interstitial ads are intended to cover the crossover line of their host application. These types of ads are displayed at general tipping points in an app, such as among continuous activities or pauses in the middle of game levels.

On seeing the ads, the user can either click on the ad or simply close it and browse the app. This format allows businesses to capture the full attention of their target audience.

However, an interactive app will definitely hold users’ attention longer than an app without any engaging aspect.

5. Offerwall Advertisements:

Depending on the target audience to be addressed, these advertisements can be interactive or fixed. They are exposed in a mobile application, which offers many options for users to stay engaged. In fact, mobile games may be the best examples of their use.

Ultimately, OfferWall ads are intended to advertise third-party games or a sequence of games made by the same developer. These ad formats are very attractive and connect users with app publishers for favorable results.

6. Application opening announcements:

The Open Ad format is intended for application publishers. This type of application helps to load the screens and ensure maximum profit margins.

The best thing about this application format is that you can close them at any time. When the user is using the app – the display is shown on the front – it covers the brand space on the app and lets you see whether the user accepts the app or not.

7. Rewarding Ads:

These types of ads offer rewards to users for time spent on a particular app. This type of format is supposed to bring great results to advertisers, publishers and users. This is because rewarded video ads allow publishers to earn profit while advertisers tend to get brilliant exposure for the target audience.


It is the excellent application publisher process module that can uplift the growth of the entire mobile. The need to make this platform attractive to users has made it possible for application publishing companies or SAAS companies to do profitable work.

Whether it’s monetizing with Google, improving user growth, analyzing market insights, or optimizing ad revenue, app publishers are expected to handle tasks with care.

It is certain that mobile applications provide a dynamic and engaging environment for users. Thus, they are a perfect example of technology used to promote business-oriented applications.

With the evolution of technologies, different types of mobile ads are gaining ground. However, it can be difficult to identify the best ad formats for your apps.

Additionally, a single misdirection of these various mobile ad formats can result in critical policy violations. This is why mobile application publishers choose to strategize for e-commerce on smartphones.

Archit Jain

Experienced digital marketer and strategist, in the IT industry for over 5 years. Ability to build a Digital Strategy, Growth Hacking, etc.


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