In Augmented Reality News
October 18, 2022 – 3D platform and augmented reality (AR) Tridium recently announced an exclusive partnership with Bullfrog, a communications and digital content agency specializing in the luxury advertising industry. The collaboration aims to steer advertisers toward digital innovation in the rapidly changing Web3 landscape, according to the company.
Threedium said the decision to partner cements the companies’ shared vision that has developed over several collaborations on luxury brand campaigns. The partnership aims to help premium brands access innovative digital formats specifically designed to bridge the gap between brands and their audiences.
Bullfrog, which provides its clients with a digital advertising format that helps drive online sales, approached Threedium earlier this year to help conceptualize and create an exclusive new format. The new “3D PARASCROLL” will enable brands to deliver 3D experiences through a high-impact display advertising format, and allow consumers to interact and engage with the finer details of a product to help take a informed purchasing decision, according to the company. .
Bullfrog and Threedium said their new partnership will help brands and publishers become early adopters of a new, fully interactive digital format, and help unlock untapped consumer engagement opportunities and pathways into the future of advertising. digital. To date, partner brands of the exclusive 3D PARASCROLL format include Richemont Group and Samsung.
Dan Langton, Head of Partnerships at Bullfrog, said: “The need for creativity and innovation within the digital media industry has never been greater. Threedium is the ideal partner to advance Bullfrog’s digital media offering into the exciting new digital era. We are very excited about what we will collectively create for our customers in the near future. »
Kyriacos Kyprianou, Head of Business Development at Threedium, commented: “Bullfrog’s digital media offering with Threedium’s technology will certainly help shape the future of advertising. The importance of creativity and innovation has never been greater in the digital media industry. While we look forward to collaborating with our customers in the near future, we are very excited about what we are about to create.
For more information on Threedium and its immersive 3D technology solutions, please visit the website.
Image / video credit: Threedium / Bullfrog Digital