Thousands of Ads and Too Little Attention – Here’s How Great Ad Formats Can Boost Your Brand Story

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With every brand trying to stand out in the crowded digital world, it’s difficult to convincingly communicate their authenticity and personality. Decreasing attention span and increasing media fragmentation act as major obstacles. While making an impact starts with a compelling story and narrative, there is little that traditional ad formats can do when it comes to driving conversation and conversions. Once conventional styles are reinvented, a story not only becomes more effective, but it also becomes staple.

Glance, the world’s only lock screen content platform, enables such unique storytelling on the mobile homepage. Compatible with 80% of new smartphones, Glance has an active user base of 150 million who flock to their lock screens almost 100 times a day. Besides captivating full-screen images, what drives engagement on Glance are clutter-breaking formats, ranging from LIVE videos to rich media.

This represents untapped potential for any brand seeking to reduce noise, thereby boosting awareness and inspiring action.

Here are the cool ad formats you can tap to shine on millions of lock screens –

Go LIVE – Do you have a product launch, a new offer or a new collection? Go live and talk to millions of people through their lock screen. Not only talk to them but also drive engagement through interactive formats like polls, quizzes, personalized emojis, rewards to make sure they stay hooked. Make the most of those likes and shares as people talk about your brand, in real time.

Thousands of Ads and Too Little Attention - Here's How Great Ad Formats Can Boost Your Brand Story
Full screen visuals – There is something not to be missed about the stunning full screen images. They can get you noticed on screen zero keeping you in mind and on mobile screens. Creatives can be designed with action-worthy CTAs, bringing the user seamlessly to your brand page, article, product page, etc. Moreover, a single tap on the creative can bring up a pop-up with polls / questions for hassle-free lead generation.

Thousands of Ads and Too Little Attention - Here's How Great Ad Formats Can Boost Your Brand Story
Creator-driven content – You sit back and relax as high end Indian designers speak for your brand. Stay away from made-up ads and tap into the original voices of over 50,000 influencers. Win the frenzy of audiences with snackable, relevant, creator-driven content.

Thousands of Ads and Too Little Attention - Here's How Great Ad Formats Can Boost Your Brand Story
One click installation – Ignore app store ad clutter and save on dropouts in the app install path. With one-click installation, your app is downloaded with just one click. It’s as easy as it gets.

Thousands of Ads and Too Little Attention - Here's How Great Ad Formats Can Boost Your Brand Story
Interactive formats – Engaging with your audience on the lock screen doesn’t have to be all about likes and shares. With short quizzes, you can have the best of infotainment and impact.

Thousands of Ads and Too Little Attention - Here's How Great Ad Formats Can Boost Your Brand Story
Gamified experiences – Engage with existing fans and gain new followers with immersive zero screen games. A whole new experience and a lot of fun.

Thousands of Ads and Too Little Attention - Here's How Great Ad Formats Can Boost Your Brand Story
Rich media – Reach new heights in your storytelling journey with rich multimedia formats. Dynamic and interactive creations can help you nudge the needle towards engagement.

Thousands of Ads and Too Little Attention - Here's How Great Ad Formats Can Boost Your Brand Story
Before another of your ads gets lost in the clutter or ignored by your audience, harness the power of innovative formats with Glance.

Brand Connection Initiative


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