The marketing industry is now very dependent on digital forms of advertising as this is the kind of thing that could potentially improve the reach of various awareness campaigns. However, not all forms of digital marketing are created equal. Reports show that approximately $450 billion will be spent on mobile-facing ads alone, which is almost 75% of the total ad dollars spent on digital marketing, all of which has been considered and accounted for.
With all of that said and now out of the way, it’s important to note that different digital ad formats can deliver very different results. Researchers from OMD Worldwide and Yahoo recently did an in-depth analysis of different mobile ad formats, and found that the bigger the ad, the more attention it can grab the user.
Interscroller ads are static ads that include a user’s entire screen after they scroll far enough, and they average 3.3 seconds of attention from users. This figure is also quite high for video interscrollers at 3 seconds in total, although static ads are clearly able to grab more of the user’s attention, making them more effective than they could have been. to be otherwise.
2023 is shaping up to be a pivotal year when it arrives. Mobile ads will gain relevance and reach a total size of $515 billion. This means that around half of all media spend will go to mobile ads, making it important for marketers to use the right formats.
Throwing a lot of money into an advertisement might seem like it will do the trick, but despite the fact that it does, the money would be wasted if the correct format was not used. Using interscroller ads instead of pre-roll ads could give brands nearly 30% more attention time from consumers, meaning the difference between the ad leaving an impression or being forgotten shortly after being seen.
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