As Korean formats continue to expand internationally, Michael Yudin’s MY Entertainment has partnered with Seoul-based formats agency Something Special to cultivate more creative intellectual property.
“Ghost Adventures” production company MY Entertainment has entered into a co-development agreement with the Korean format group, which was founded by Hwang Jin Woo (pictured, right), chairman and chief executive officer, and Kim InSoon (at left), Executive Vice President and Chief Content Officer. As part of the deal, the companies will develop three unscripted formats for major US streaming networks and platforms as well as the international market. Since the success of Fox’s hit “The Masked Singer” (now in Season 6), Korean unscripted intellectual property has been a staple in the international television market.
The trio of formats includes the game show “Smashed Hits”, the dating show “Inseparables” and the fear-based competition series “The Quizzy Horror Show”. The shows all stem from an initiative by the Korean Creative Content Agency (KOCCA) in May that brought together top Korean producers to “spark creativity.” Three of these producers and their ideas were selected by MY Entertainment as the best formats for American and international success.
“Smashed Hits” (working title) finds contestants trying to identify popular songs that have been mixed up and creatively reinvented so that they are barely recognizable. Each episode will feature appearances from the biggest names in the music industry who interpret the hits of other artists in surprising ways. The format is produced by Eunseol Mo, whose credits include “Fantastic Duo” (SBS) and “Qualification of Men” (KBS).
Elsewhere, “Inseparables” (w / t) tests the patience of couples who – to earn their dream home – are locked together in one place as they attempt to overcome the problems presented by smaller and smaller neighborhoods. The producer is Kim Sehwa, creative director of longtime Scholarship Quiz (EBS) and producer on “1 on 100” (KBS).
Finally, “The Quizzy Horror Show” (w / t) challenges contestants to turn their worst fears into prize money by asking them not to blink at all times. The producer is Kim Jiyoon, whose credits include “My Little Television” and “Cashback” (CJ E&M, co-developed with Bunim / Murray).
Hwang and Kim of Something Special said, “We are delighted to bring Something Special together with MY Entertainment. Our talented Korean producers are eager to collaborate with Michael and his amazing team at MY Entertainment. They have long been a leading player in the industry with their eyes riveted on the Korean market and now is the perfect time for us to finally walk down the aisle, especially when Korean creativity is more recognized than ever before.
Yudin added, “On the heels of our successful international market collaboration with Seoul Broadcasting System (SBS) and MTV for the ultimate reality show, ‘The Power’, our new partnership with Something Special marks another benchmark for the MY Entertainment’s expansion strategy. its activities with leaders of the Korean creative production community.