With over 80% of all internet traffic today, video (source: Cisco), developers are integrating video into every type of web experience and application. Beyond the mature streaming video market which is expected to reach $94 billion by 2024 (source: PwC), the emerging real-time video market powered by WebRTC is expected to grow at a rate of 43% per year and reach nearly $40 billion by 2027 (source: Brand essence). Mux is a platform that serves the global audience of developers creating native video experiences in their apps and websites.
“We are seeing an increase in demand for real-time video from the thousands of developers using Mux,” said Jon Dahl, CEO and co-founder of Mux. “They want to create real-time experiences with the same power and simplicity as live and on-demand video. Mux is the first development platform to unify these three video formats, each with their own discrete challenges. , in a single API that makes the developer experience as smooth as possible.”
Unlike live video, which is a one-to-many format where seconds or even minutes of latency may be acceptable, real-time video is a many-to-many format, where latency must be 150 milliseconds or less for smooth user experiences. Popularized by Zoom and other web conferencing solutions, real-time video is taking websites and app experiences by storm, creating huge opportunities to accelerate business opportunities. With easy integration, documentation and support, flexible SDKs and transparent pricing, developers can leverage Real-Time Video Mux for a multitude of use cases, including:
- Online Events – business meetings with a handful of people, webinars, conferences
- Fitness and well-being – beyond live-streamed classes where attendees can watch but not interact, fitness professionals can conduct one-on-one coaching or host smaller, more engaging classes
- Collaboration – Enrich your application with collaborative video. Whether you’re creating a graphic design tool, presentation software, or a CMS, video collaboration can be more engaging and productive.
- Education – leverage the flexibility of real-time video to create features that maximize student engagement and participation in online learning settings
“When COVID forced industry events to abruptly shift from physical to virtual venues, hybrid models became the norm. These require seamless integration of not only live streaming and video on demand , but also real-time video engagement between presenters and their audience – and Mux is the first platform to offer developers a single API to manage these three video formats, and changes that by allowing theCUBE to create a differentiated and scalable hybrid event platform on top of Mux, supporting the world’s largest enterprise technology companies and their global communities of millions.” said Kent LibbeyManaging Director of CUBE365 at SiliconANGLE Media.
Mux real-time video is now available in public beta. With 1000 free participant minutes each month and additional paid minutes $0.004 with no minimums, there’s no cost to get started and no commitment while you stream. Interested developers and businesses can Contact the Mux team for access.
Alongside the launch of real-time video at their inaugural client conference, The Mux Informational (TMI), Mux is also previewing products built on its real-time video offering, including Live Studio, an offering that will allow developers to produce high-quality live streams directly from web browsers with just a few lines of code, making live streaming more accessible than ever.
About the multiplexer
Mux is a video infrastructure platform for developers that simplifies live and on-demand video. Hundreds of publishers, including Robinhood, PBS, ViacomCBS, Equinox Media, and VSCO, trust Mux to deliver the highest quality video experience to their users without having to hire a team of in-house video experts. San Francisco-based Mux was founded in 2015 by online video experts, including the creators of the web’s largest open-source video player (Video.js), the largest cloud-based transcoding service (Zencoder) and the premier conference for video engineers (demultiplexed). For more information visit www.mux.com or follow @MuxHQ.
CONTACT: Jennifer Cloer503-867-2304