Longtime AM News Talk radio station promises new programming on Monday

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Anyone who tuned in to KGO 810 — the longtime Bay Area AM radio station owned by Cumulus Media — after 10 a.m. Thursday morning was greeted with a medley of pop music and a series of cryptic interstitial announcements.

“Start spreading the word,” a woman’s voice proclaimed in an ad, which gave way to a clip from Kenny Rogers’ “The Gambler.” “Our new handle arrives on Monday! »

“That’s the biggest bet in Bay Area radio history!” said a booming male voice, before a Pink Floyd “Money” clip played.

The exact nature of this bet remains unclear, but it seems that the KGO that the locals have known for a long time is now a thing of the past.

“Today we say goodbye to the legendary KGO”, a message posted on the radio station Twitter and reading the home page. “For the past 80 years, KGO has been there for Bay Area listeners covering and discussing all the news that has impacted our world and our local communities. Thank you for your loyalty and for trusting KGO as your source of information. We also want to sincerely thank all of the talented men and women who have worked so hard over the years to produce award-winning programming on KGO. Monday, 8:10 a.m. begins a new era. We hope you will listen.

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KGO has historically broadcast news and talk radio programming and has been on the air in the Bay Area for 80 years.

A story published by the industry periodical Radio + Television Business Report speculated that the mix of pop songs – including Elvis Presley’s “Viva Las Vegas” and Nelly’s “Ride Wit Me” – is a sign that the station will start to focus on sports and maybe even more specialized in sports betting. All the songs played referred to money and gambling.

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