interactive dialogue formats focusing on social upheavals


Munich. Since the founding of Munich Creative Business Week (MCBW) in 2012, the BMW Group has been a committed cooperation partner of Germany’s largest design event, which will take place from May 14 to 22. More than 100 exhibitions, streams, workshops and conferences shape this international showcase of the Bavarian creative and design industry. As Munich’s largest employer and driving force in the field of design, the creative exchange with the public and the professional public is particularly important for the BMW Group, which is why it will also be represented this year with innovative formats.

This year’s MCBW theme, “Moving Horizons”, captures the core of the BMW Group’s design philosophy: “The horizon is an ever-changing point of reference on our journey, promising us more sustainability, more digitalization and more personal experiences,” says Adrian van Hooydonk. , Head of Design for the BMW Group. “We approach this path to the future of mobility with courage, confidence and optimism.” The Munich Creative Business Week is the ideal platform for creative exchange, discussion and inspiration.

How to give shape to social transformation?

In the “New Modes” panel, futurist Anab Jain, Superflux Designstudio, art historian Dr. Angelika Nollert, director of Die Neue Sammlung, and Adrian van Hooydonk, head of BMW Group Design, will discuss the design pieces of the Newly opened XDEPOT of Die Neue Sammlung (The New Collection) – The Museum of Design. The pieces give the conversation a tangible element – design is not only discussed but also engaged. In this way, they explain how new forms testify to social change.

“WORK Moment” inspired by the MINI Vision Urbanaut
The design should not only be attractive, but ideally promote creative collaboration between people. What does an innovative and flexible working environment inspired by the MINI Vision Urbanaut space really look like? Steelcase, an expert in innovative work environments, has taken up this challenge and is presenting various concepts to illustrate it at this year’s MCBW. Michael Held, Director of Design Global Furniture at Steelcase and Christian Bauer, Head of MINI Interior Design explain how they design spaces to make them more livable.

Will the steering wheel of the future be a comforter?
MINI and ECAL/University of Art and Design Lausanne have made it their mission to reinvent the wheel, so to speak. In a spectacular design study, they explored the question of what the steering wheel of the future will look like. From voice recognition to plush looks to pizza boxes, the “Rethinking the Wheel” exhibit offers many intriguing answers.

“Design follows function” becomes “Design follows experience”.
Participants can then design and create themselves in the MakerSpace. BMW Group Design invites visitors to the Rube-Goldberg workshop in Munich Urban Colab. A place where ideas and innovations come to life with tools, software and machines in the form of prototypes and small series. “Design must succeed in being relevant, like the accomplishment of a meaningful experience,” explains Werner Haumayr, vice president of BMW Group Design Concept and Integration and New Cluster Architecture Experience.

Breaking down traditional ways of seeing in urban space.
Designworks, the innovation studio of the BMW Group, explores the theme “Moving and arriving in urban space” during an evening at the Schwabing studio. Here the team explores the question of what we look for in urban space, where we like to settle and what anchors us so that we don’t get lost in urban space. For the first time, an innovative collection of seating and lighting solutions is presented for the urban environment that challenges conventional ways of viewing street furniture and shatters traditional perceptions by shifting our visual horizons in the city.

Metavers: The future of human interaction.
BMW Welt presents the FUTURE FORUM as part of MCBW with exciting talks, including on Metaverse – The Future of Human Interaction, which can be attended physically or virtually. Experts including Anika Meier, Columnist, Christian Mio Loclair, Managing/and Creative Director at Waltz & Binaire, Susanne Päch, Author, Corinna Exner, User Interface Design, BMW Group, and other guests will share their knowledge on the metaverse and discuss how businesses can use this virtual world to provide customers with a new way to experience and interact with products.

Circularity and sustainability at the BMW Group
Visitors to the RE:BMW Circular Lab can also immerse themselves in the topic of “circularity” at BMW Welt in a whole new way and gain authentic insight into how the BMW Group is moving towards holistic sustainability. In doing so, they experience the icons of circular design innovation at BMW: The new CIRCULAR HEROES are exhibited on site as exclusive sculptures.

The BMW Museum’s sustainability exhibition, Re:Imagine, is dedicated to the BMW Group’s milestones and visions of sustainable mobility. Thirty exhibits across 1,000 square meters of exhibition space address the trends, challenges and opportunities of the future of mobility.

The events at a glance:
Rethinking the wheel: exhibition

Where? MINI pavilion, Lenbachplatz 7A
Sat May 14/Sat May 21, 10 a.m. – 4:30 p.m. and Mon May 16 – Fri May 20, 10 a.m. – 6:30 p.m.

What will the steering wheel of the future look like? MINI and ECAL/Haute école d’art et de design Lausanne have found intriguing answers to this question in a spectacular design study.
Event information here

Guided tour of the Re:Imagine sustainability exhibition

Where? BMW Museum, Am Olympiapark 2
Sat May 14 – Sun May 22 (except May 16), 5:00 p.m. – 5:45 p.m.

The new exhibition titled “RE:IMAGINE. We make BMW sustainable. is dedicated to the milestones and visions of sustainable mobility of the BMW Group.
register here

Steelcase x MINI Design – the MINI Vision Urbanaut goes WORK Moment
Where? Steelcase AG, Brienner Str. 42
From Monday May 16 to Friday May 20 (except May 17), from 9:00 a.m. to 10:00 a.m.

“Good Morning Cappuccino” campaign: what do you think an innovative and flexible working environment inspired by the MINI Vision Urbanaut space looks like? Steelcase invites you to this event with experts from MINI Design and presents various concepts.
register here

RE:BMW Circular Lab @ BMW Welt Campus: Experience circularity sustainably

Where? BMW World, Am Olympiapark 1
Mon May 16 – Tue May 17, 3:00 p.m. – 4:30 p.m.

RE: THINK. REUSE. REDUCE. RE:CYCLE: Discover four sustainable principles of the future!
Event information here

What is the metaverse – the beginning of a new era?
Where? FUTURE FORUM of BMW Welt, Am Olympiapark 1
Monday, May 16, 5:00 p.m. – 6:30 p.m.

Although authors and thought leaders first conceptualized a metaverse decades ago, we are only at the beginning. But it is progressing by leaps and bounds. Panel live and streamed here

Be metaverse – follow us into a new digital world!

Where? FUTURE FORUM of BMW Welt, Am Olympiapark 1
Tue May 17, 5:00 p.m. – 6:30 p.m.

Immersive art and design experiences are among the major trends of recent years – thanks to the fusion of the real and virtual worlds. Panel live and streamed here

Panel discussion: New fashions – inspired by Die Neue Sammlung and BMW Group Design

Where? Die Neue Sammlung – The Design Museum, Türkenstr. 15
Tue May 17, 7:00 p.m. – 8:00 p.m.

Anab Jain, Dr. Angelika Nollert and Adrian van Hooydonk reveal the possibilities of design to shape social transformations, in dialogue with exhibitions by Die Neue Sammlung.
register here

Steelcase: Design talk “Intelligent use of space”

Where? Steelcase AG, Brienner Str. 42

Wed May 18, 6:00 p.m. – 8:00 p.m.
Michael Held (Director of Design Global Furniture, Steelcase) and Christian Bauer (Head of MINI Interior Design)
register here

Rethinking the Wheel: Event

Where? MINI pavilion, Lenbachplatz 7A
Thu 19 May, 6:00 p.m. – 10:00 p.m.

Christian Bauer, Head of Interior Design MINI, and Alexis Georgacopoulos, Director of ECAL/Haute école d’art et de design Lausanne, explain how we will interact with our cars in the future and how we will drive them.
register here

Typology: unexpected urban experiences

Where? BMW Group Designworks, Infanteriestrasse 11A
Thu May 19, 7:00 p.m. – 9:00 p.m.

An evening on the theme “New Experiences in Urban Space” and presentation of a collection of seating and lighting solutions for the urban environment that challenges conventional ways of thinking about urban furniture.
register here

Rube-Goldberg workshop in the MakerSpace

Where? MakerSpace in Munich Urban Colab, Freddie-Mercury-Str. 5
Sat. May 21, 4:00 p.m. – 8:00 p.m.

BMW Group invites you to do so: “Design follows function” becomes “Design follows experience”. Create, invent and see how everything is interrelated – and ultimately leads to new experiences – RE:THINK.
register here

If you have any questions, please contact:

Business communication

Michaela Martinus, BMW Group Design Press Officer

Telephone: +49 89 382 21163

Email: [email protected]

Almut Stollberg, Head of Communication Innovation, Design, Technology, Digital Car

Telephone: +49 89 382 96543

Email: [email protected]


Email: [email protected]

The BMW Group

The BMW Group is the world’s leading manufacturer of premium automobiles and motorcycles with its BMW, MINI, Rolls-Royce and BMW Motorrad brands, and a provider of premium financial and mobility services. The BMW Group production network includes 31 production and assembly plants in 15 countries; the company has a global sales network with representatives in more than 140 countries.

The BMW Group achieved global sales of more than 2.5 million automobiles and more than 194,000 motorcycles in 2021. Pre-tax profit for the 2021 financial year amounted to 16.1 billion euros and turnover at 111.2 billion euros. The company employed 118,909 people worldwide as of December 31, 2021.

Long-term thinking and responsible action have always been at the heart of the economic success of the BMW Group. The company set its course for the future early on and consistently places sustainability and resource conservation at the center of its approach – from the supply and production chain through to the end of the use phase of all of its products.







Comments are closed.