How to Change Video Formats with Free HD Video Converter Factory

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  • Download and install Free HD Video Converter Factory (opens in a new tab)
  • Import your video files
  • Choose your conversion settings
  • Export to the format of your choice

Quickly and easily convert video formats

If you need to convert a video to a different format, or need to change the settings that were used when encoding a file, it can be hard to know where to start, especially if you don’t want to spend money. .

A great place to start is Free HD Video Converter Factory, which gives you everything you need to quickly and easily convert between dozens of video formats, adapting them to whatever you have in mind.

How to Download Free HD Video Converter Factory

Free HD Video Converter Factory

(Image credit: Sofia Wycilik-Wilson)

WonderFox company produces Free HD Video Converter Factory, a free version of its paid software HD Video Converter Factory Pro.

As you might expect, there are some limitations in the free version of the tool, but these don’t stop the free edition from being incredibly useful.

You can download the software here (opens in a new tab); the size of the installer is just under 100MB, so the download shouldn’t take too long. When finished, run the installation process and then launch Free HD Video Converter Factory so that you can start converting videos.

Configuration of its basic parameters

Free HD Video Converter Factory

(Image credit: Sofia Wycilik-Wilson)

When you launch Free HD Video Converter Factory, you will notice that it consists of two components: the converter and the downloader. Before we jump in and start working with a video file, it’s worth exploring some of the settings you can configure, so click the cog icon in the program’s title bar.

The settings are usually pretty self-explanatory and it’s up to you how you want the converted videos to be, such as size and quality. Some settings to pay attention to are those related to which folders to use to store these files, whether or not to use image enhancement, and whether CPU Priority option at the very bottom of the list.

Starting the converter

Free HD Video Converter Factory

(Image credit: Sofia Wycilik-Wilson)

When you have configured the settings you want to use, click OKAY to return to the screen giving you the choice between the converter and the downloader.

It’s worth pointing out that you can check for program updates by clicking the button between the cog and the minimize buttons in the title bar – you can then click Check for updates to see if there is anything new to upload. But for now, we are interested in converting videos between formats, so click on the Converter button.

Video import

Free HD Video Converter Factory

(Image credit: Sofia Wycilik-Wilson)

There are several ways to add the videos you want to convert to Free HD Video Converter Factory. The first option is to click on the Add files in the toolbar before navigating to the folder containing the video(s), selecting them and clicking the button Open button.

You can also click on the large + button in the center of the program window to access the same add video dialog, or you can simply drag and drop video files from Explorer or your desktop onto this same + symbol. If you want to add a videos folder, click the Add video folder button.

Video information

Free HD Video Converter Factory

(Image credit: Sofia Wycilik-Wilson)

When you have loaded one or more videos into Free HD Video Converter Factory, the left side of the main pane will display settings and file details, such as sound file size and video format.

On the right side of the main pane, you’ll see a summary of the conversion settings currently in place. Below this information section, in a blue bar, you will see a series of buttons that can be used to perform various video editing options with your footage.

Video editing options

Free HD Video Converter Factory

(Image credit: Sofia Wycilik-Wilson)

Free HD Video Converter Factory is not a full-fledged video editor, but it includes some basic editing options. The button that shows a pair of scissors can be used to trim your videos, removing unwanted sections from the start and end; next to it is a rotate button which is handy for correcting the orientation of smartphone videos.

Next is the crop tool which can be used to change the aspect ratio of a video or to zoom in on a particular section that you want to draw attention to.

Special effects

Free HD Video Converter Factory

(Image credit: Sofia Wycilik-Wilson)

The next button looks like a magic wand that gives you access to Effects. Click the button and, just like with the crop tool, you’ll see two video previews.

The first shows the original version of your video, while the second preview shows the result of all the effects you apply. There are many effects to choose from in the lower left corner of the window, ranging from converting a video to grayscale or making it look like old film footage, to adding a thumbnail or a mosaic effect.

There is also cursors to the right which can be used to adjust brightness, contrast, saturation and hue settings.

Additional editing options

Free HD Video Converter Factory

(Image credit: Sofia Wycilik-Wilson)

With Free HD Video Converter Factory, you can also add text and images to your video, either to serve as a watermark or just to add useful information to a viewer.

Click the Stamp button, enter the text you want to overlay on your video, and use the cog icon to configure settings such as font and color. Click the + button to add the text and drag it to the correct position.

The process for adding images is much the same, and for text and images, you can select any element you’ve added and use the sliders to adjust rotation and opacity.

Choice of conversion parameters

Free HD Video Converter Factory

(Image credit: Sofia Wycilik-Wilson)

On the far right of the main program window, you can use the large button under the Click to change output format label.

You can use the lower part of the list of options that appears to choose a particular format you want to convert to, but in the upper half you can instead choose to convert to the most suitable format for a particular device.

By selection of a specific deviceyou can ensure that the video is not larger than necessary, by scaling it to the correct resolution for the screen it will be viewed on.

Final conversion options

Free HD Video Converter Factory

(Image credit: Sofia Wycilik-Wilson)

Other options can be configured by clicking on the Parameter settings button. In the dialog that appears, you can choose to override the default settings in place (called Smart Fit) to use custom options.

You can change bitrate, frame rate, deinterlacing and many other settings. You may need to experiment with the settings to see what gives you the results you’re looking for.

When you have configured all the settings you want to use, click the To run at the bottom right, and the converted video will be saved in the folder you specified.

Final Thoughts

Like other software from Wondersoft, Free HD Video Converter Factory does a great job of taking something that has the potential to be incredibly complicated and turning it into something anyone can do. There are a lot of things in the program to make it easy to recommend, but there are also alternatives.

Other video converter utilities worth looking into include Handbrake (opens in a new tab), which has the advantage of being available for macOS and Linux in addition to Windows. Other free programs worth your time are Free Video Converter (opens in a new tab)Freemake video converter (opens in a new tab)and any free video converter (opens in a new tab).

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