LOS ANGELES, CA / ACCESSWIRE / October 27, 2021 / While innovation has always been important in the corporate world, it has now become a prerequisite for companies looking to succeed in the age of social media. A pioneering mindset is especially important in the advertising industry, where too much content has made the target audience disinterested. “In this excessively saturated market, even the most creative agency can find it a tall order to break through all the clutter,” notes Daniel Yomtobian, a leading entrepreneur and business leader in the online media space. “The ubiquity of ads has led to banner blindness and consumer fatigue, eroding engagement levels and undermining the success of brand campaigns. To their credit, marketers are rising to the challenge and embracing innovative advertising formats that often exceed expectations in terms of the benefits they deliver. “
For a while, brands were able to gain attention by relying primarily on content, video, and influencer marketing, but as consumer behaviors kept changing and new platforms grew in popularity, they were forced to consider formats that would minimize intrusion while promoting engagement, Daniel Yomtobian comments. The profound shift to mobile devices and the disruptive force that video streaming services are have created huge opportunities for innovation and dramatically improved the chances for advertisers to increase their return on investment (ROI). Interactive ads have become one of the most effective new formats, allowing brands to not only grab and hold the attention of consumers, but also improve conversion rates and brand recall. By giving viewers the ability to interact with an advertisement, marketers improve the user experience, which is an important factor in brand loyalty. Also known as immersive or engagement ads, these creative offers take the game to a whole new level thanks to the integration of 360-degree video, augmented reality (AR) and virtual reality (VR) for a richer, more impactful and more personalized experience, Daniel Yomtobian adds.
Just as mobile devices are becoming the platform of choice for content consumption, streaming services are disrupting the traditional television landscape and forcing digitally-centric businesses to re-evaluate their advertising practices. Part of the challenge is to preserve the flow of ad revenue while reaching out to consumers who have often cut the cord to escape the barrage of intrusive and repetitive ads, Daniel Yomtobian points out. So it’s no surprise that some of the most innovative ideas come from streaming platforms. For example, Hulu and NBCUniversal’s Peacock are rolling out ad formats that show great promise in reducing disruption, increasing engagement and improving functionality. These innovative ideas include choice-based, transactional, pause, and frenzy ads, as well as product placement in post-production.
New to a web designer, Daniel Yomtobian quickly realized that his real passion was online advertising. Considered a pioneer and innovator in this field, he has successfully led several business ventures, in particular Advertise.com – a PPC network dedicated to helping advertisers and publishers maximize their ROI and monetize their solutions. In 2014, C-Suite Quarterly described him as a “… young leader [who] will continue to play an important role in shaping the online world of tomorrow. Other accolades include the SFV Business Journal Top 40 Under 40 Award. Daniel Yomtobian studied corporate marketing at California State University-Northridge.
Daniel Yomtobian News – Advertising pioneer and innovator: http://www.DanielYomtobianNews.com
Daniel Yomtobian – Explore the Benefits of Innovative Ad Formats: https://www.yahoo.com/now/daniel-yomtobian-explores-benefits-innovative-211500329.html
THE SOURCE: Daniel Yomtobian
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